Sue Adkins

Founder & CEO of The Collaborative Action Network

Sue is the founder and CEO of The Collaborative Action Network with over 20 years’ UK and international experience in corporate responsibility, social impact, sustainability, and brand strategy. She has inspired and led programmes across the UK, Europe, Asia, and the Americas at the intersection of business and community.

A pioneer of cause‑related marketing, the purpose agenda, a former international director, and a trusted board advisor, she shapes ESG strategy, social value programmes, and cross‑sector partnerships. A Fellow of The Marketing Society and Senior Fellow in Social Innovation at Babson College, Boston, USA, she is an experienced speaker, trustee, and chair committed to building a fairer, more sustainable future.